It’s something you should know as an independent musician. Today, online marketing is the best way for you to promote your music. Major signed artists are doing this, with some players going so far as to release an album exclusively in digital format.
In a lengthy telephone conversation, a friend and associate who is also the president of a large independent record label reported that digital music sales have now reached 50%. It means that soon, there won’t be a need for a physical product. This will boost the budget of independent artists as they won’t have to pay for CD pressing or manufacturing. You will be able to distribute your music much more easily.
This is the end of my story. You should spend the most time, effort and money online promoting your music. Internet music publicity should be pursued in a greater proportion than traditional print publicity. Take a look at the number of print magazines and newspapers going out-of-business today, or switching to an online version. It’s true, you have to get on the Internet wagon quickly if you want to promote and market your music. Today, it is essential to stay in touch with your fan base in every way possible. Do not wait for them to reach out to you.
These are just a few ways that independent artists can promote their music, music careers, and stay connected with their fans in the digital age.
Para Social Relationships Online
Set up a presence for yourself or your band on as many social networks as possible. While a myspace page is essential, it is not sufficient. Your fans and potential fans should be kept informed by you using social media sites such as Twitter and Facebook. You should also be active in the music forums relevant to your genre. This is a great way to interact with your fans by setting up meet and greets through these Internet portals.
Official Band Website or Artist Blog
Important is your official website for the band or artist. Your website should be professionally designed and consistent with your artist image. It should be regularly updated. It should include a news page and a press page. An audio page should also be included. These pages should be regularly updated with new news, clips, music, and other information. Interactive functionality should be available on your homepage to allow fans to interact with you and place comments. You can also keep fans updated with your blog, provided it is kept current and fresh. A blog allows fans to subscribe via RSS Feed so that all your posts are delivered immediately to their computers. Very powerful.
Online Press Kit, Publicity
An online press kit is also known as an EPK (Electronic Press Kit), and it’s a promotion tool that every artist should have. You can quickly send information and music samples to venues and agents as well as fans to promote your music Letsmix.
Widgets — A Big One
As I write this article widgets are a new way to promote online music. However, if they are used correctly, they can be an extremely powerful form of viral Internet marketing. A widget is simply a digital photo of your profile. It can contain streaming music or downloadable media, publicity, and other information. This widget allows you to collect email addresses from your fans. The widget code must be placed on every website. This includes the official site, as well as as as many social websites, including your myspace. Widgets have the advantage of allowing fans to download the widget code from your site and place it on their website. This allows them to spread the word to many more people. Registering on a site like reverbnation.com will allow you to receive your widgets absolutely free. Are you beginning to grasp the concept of viral music marketing?
Although I shouldn’t have to, most artists I meet in their early stages of development still don’t understand it. It is important that all websites have an electronic email sign-up module. It is vital to collect your potential fans’ email address and keep it in a database for distribution. You will be amazed at what you can do using this mailing list. Anounce show details to bring out more fans. Send out new information or publicity announcements, announce new CD releases, and broadcast contests. Artists, major or minor, should have a digital mail list.